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Exhibit at Middle East Concrete

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Why exhibiting is a smart investment

Nothing is more powerful than face-to-face business, and in a current world where online networking has taken over, there is no better time and place to reconnect with the industry, meet decision-makers, generate qualified leads and accelerate your company’s growth.

The regional construction industry uses the Middle East Concrete to research and learn about more efficient ways to use this essential building product. If your products and solutions can make a difference to upcoming projects in the Middle East, Africa and South Asia region, then Middle East Concrete is where you need to be.

Top four reasons to exhibit at Middle East Concrete

Middle East Concrete has launched hundreds of thousands of products into the Middle East, Africa and South Asia. The event serves as a platform to facilitate partnerships, advance knowledge and industry best practices, and to propel local and international businesses into the market.

Serious buyers

Middle East Concrete ensures that you meet with key decision makers and distributors at the event in just four days.

Quality leads

We help you achieve your business objectives and increase your sales pipeline with our Lead-Retrieval app. Scan and capture details of all visitors to your stand and achieve ROI through tangible leads.

Access new markets

We support your entry strategy by connecting you to the right distributors and facilitating profitable partnerships in the Middle East, Africa and South Asia markets.

Promote your business

We have you covered with a 360-degree marketing campaign right from the day you sign up with us. Our dedicated marketing team works closely with you to promote your products and invite your clients well before the event.

The Big 5 and specialised events:

1,100
+

Confirmed exhibitors

50

Exhibiting countries

20

Country pavilions

70

CPD-certified Talks

3

High-level summits

Hear from our exhibitors

An extended exhibitor journey with the NEW online platform

Adoption of technology has accelerated across all sectors in the last year and we are excited to harness its potential
to maximise your return on investment at The Big 5 in 2021 and beyond.

LIVE IN-PERSON

The live in-person event remains an unmatched opportunity to connect with industry stakeholders face to face, showcase your products in real life, and finalise deals and partnerships.

The live in-person event will implement our All Secure protocol to ensure the safety of all participants.

ONLINE

The Big 5’s new powerful online platform offers a space for exhibitors and visitors to plan, promote, and follow up with one another in their own time and from anywhere.

The online platform enables you to network with buyers before the live in-person event and schedule meetings with the most relevant buyers. You will also be able to connect with anyone who isn’t able to attend the live in-person event.

Key dates for the live in-person and online event

With The Big 5 online, your brand exposure and your opportunity to network with the industry will extend to three months.

22 AUGUST – 11 SEPTEMBER

THE BIG 5 ONLINE BEGINS

Connect with targeted visitors logging into the platform for our themed online content and set up meetings with them for the live in-person event.

12 - 15 SEPTEMBER

THE BIG 5 LIVE IN-PERSON

Experience the power of face-to-face business networking, live product showcases, and knowledge sharing back under one roof.

14 – 15 SEPTEMBER

ONLINE MEETINGS OPEN

Connect and meet online with prospects who were not able to attend in person.

16 SEPTEMBER – 31 OCTOBER

EXTENDED ACCESS TO THE BIG 5 ONLINE

Benefit from prolonged brand exposure and connectivity even after The Big 5 in-person event closes.

1 – 15 NOVEMBER

PLAN FOR ONLINE
RECONNECT DAYS

Schedule follow-up meetings with prospects, or search through a fresh set of attendees before The Big 5 online reconnect days.

16 – 17 NOVEMBER

THE BIG 5 ONLINE
RECONNECT DAYS

Close deals and stay-front of mind through branding, speaking, and networking opportunities. Re-engage with the community who continue to log on for educational sessions.

Get to know your future clients

Top 5 visiting countries

Top 5 reasons visitors attend

Visitor by company activity

  • Contractor - 25%
  • Distributor & Supplier - 18%
  • Engineering - 14%
  • Consultancy - 11%
  • Architectural Firm - 3%
  • Trade Association - 3%
  • Government - 2%
  • Cement Supplier - 2%
  • Real Estate Developer - 1%
  • Other - 21%

Attendee snapshot

  • Arabian Construction - Group Plant Manager
  • GASCO, ADNOC Group - Senior Civil Engineer
  • KEO International Consultant - Head of Structures
  • Dubai Municipality - Civil Engineer
  • Belhasa Projected - Procurement Team Lead
  • CDM Smith - Structural Engineer
  • Kele Contracting - Project Engineer
  • Khansaheb Civil Engineering - Construction Manager
  • Dar Al-Handasah - Civil Infrastructure Engineer
  • Musanada - Senior Structural Engineer
  • Admac - Fleet Operations Manager
  • AECOM - Resident Civil Engineer
  • Al Rakha General Contracting LLC - Senior Purchaser
  • Jubran Holding - Structual Engineer
  • Khatib & Alami - Structural Engineer
  • Emaar - Senior Manager Tendering and Costing
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Who visits?

  • Architects & Interior Designer
  • Area Manager
  • Batching Plant & Scaffolding Manager
  • CEO
  • Chief Operations Officer
  • Civil Engineer
  • Consultants & Specifiers
  • Contractors
  • General Manager
  • Managing Director
  • Procurement Manager / Director
  • Project Engineer
  • Project Manager
  • Purchasing & Procurement Manager
  • Site Engineer
  • Structural Engineer

Exhibitors achieved their business goals at Middle East Concrete

Promoted their brand successfully

Found distributors for
their products

Got valuable insights
into the market

Sold their products to
new customers

Launched a new product
in the region

2021 featured exhibitors

Product sectors at the event

PRECAST PRODUCTION AND EQUIPMENT

PRECAST PRODUCTION AND EQUIPMENT

CEMENT & CEMENTITIOUS PRODUCTS

CEMENT & CEMENTITIOUS PRODUCTS

FORMWORK & SCAFFOLDING

FORMWORK & SCAFFOLDING

READY MIX CONCRETE

READY MIX CONCRETE

BATCHING EQUIPMENT

BATCHING EQUIPMENT

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We make sure you have the tools to succeed

Right from the day you sign up with us, we have you covered with a 360-degree marketing campaign. Our dedicated marketing team works closely with you to promote your products and invite your clients before and during the event.

“The event has surpassed our expectations of the visitors that we were going to meet. The event gives us an opportunity to showcase our systems to all the construction professionals in the region and to meet with them face to face and to know their needs and expectations.”

Alejandro Corzo

Marketing Director , FORSA

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Are you ready to grow your business?

Download the brochure today to find out how The Big 5 Heavy can help you generate revenue and reach your commercial goals. 

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